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bk sma darul ulum
bk sma darul ulum
pendidikan kunci masa depan

Kategori

 
 
 
 

Pengunjung

1192006
 

Manajemen Strategik

Manajemen Strategik

Tujuan : Memiliki pengetahuan, kemampuan dan ketrampilan yang diperlukan untuk merangkum dan memadukan konsep; metode, serta teknik yang dikuasai sebelumnya secara multidisipliner untuk menganalisis kondisi eksternal dan internal perusahaan dalam proses perumusan strategi yang dapat memacu implementasi strategi; kepemimpinan, budaya perusahaan, dan pengendalian.

Cakupan : Visi, misi dan tujuan bisnis, analisis industri dan persaingan; ternal maupun internal; analisis industri dan persaingan; pengembangan kompetensi dan kapabilitas; pemilihan alternatif strategi tingkat korporat, unit bisnis strategik (strategic business unit) dan fungsional; perumusan dan implementasi strategi; kepemimpinan, budaya perusahaan dan pengendalian.

Bacaan wajib : J.A. Pearce H. and R. Robinson : Strategic Management : Formulation, Implementation, Control, Irwin, edisi terbaru.

Bacaan anjuran     :

  1. Hit, Hoskisson,2007 : Management  of Strategy concept & Theory, Thomson
  2. G.G. Dess & A. Miller 1993.: Strategic Management, McGraw Hill,
  3. A.C. Hax N.S. Majluf : The Strategy Concept and Process; A. Pragmatic Approach. Prentice Hall, edisi terbaru.
  4. G. Johnson & Scholes : Exploring Comporate Strategly. Prentice Hall, edisi terbaru.
  5. M.A. Porter 1980: Competitive Strategy : Techniques for Analysing Industries and competitors. Free Press.

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